Diamonds Are Evil

Diamonds Are Evil was born on a hot summer day in Texas, when the co-founders were just looking for an excuse to stay inside in the AC and needed an interesting way to pass the time. Already really into lasers (Michael ran the lasers at the School of Architecture, and Meredith used them regularly for class projects), they began designing and experimenting until they found an aesthetic and technique that set them apart in their niche. What started as a fun, relaxing side project for the couple quickly grew into an online business while they were still in college.